3 Mistakes to Avoid In Promotional Campaigns with Roll-Up Displays

The Roll Up Banners are particularly suitable for the realization of dynamic promotional campaigns, thanks to the multiple advantages that characterize them: excellent visual impact given by the medium and large print sizes, ease of assembly and layout , possibility of renewing the graphics, different models available and the possibility of integrating optional accessories (brochure holders, monitor supports, spotlights, etc.). Here are some aspects to consider in order not to make mistakes that could decrease the impact of the campaigns created with promotional Roll Up: Quality of the Roll Up structure The first mistake to avoid is choosing too cheap Roll Up displays. Although the banner displays available online are apparently the same, they differ from each other in the quality of the details such as materials and finishes that obviously affect the price. The cheaper exhibitors are likely to present defects such as approximate finishes, unstable support feet, low quality printing winding mechanism, aluminum with reduced thickness, etc. It is therefore better to choose a well-kept display that transmits values ​​such as reliability and safety. Print quality for Roll Up Another common mistake is the production of personalized printing on too cheap materials. The low cost of some printing supports can be traced back to a very low weight that can cause unsightly creases. It is therefore better to print on a PVC banner with a suitable weight for the Roll Up rather than opting for an economic print on paper. Installation and display To guarantee the quality of the exhibition it is not enough to choose solutions with structures and printing of excellent workmanship…. an error to be absolutely avoided is in fact the incorrect installation of the retractable displays. Most models of retractable displays, especially if inexpensive, are designed for indoor installation and for this reason they are not recommended for outdoor use. However, there are models designed specifically for outdoor locations, such as the Rollout model. It is therefore recommended to choose the display also according to the installation context. It is also necessary to refrain from makeshift installations. On more than one occasion, we have seen unstable installations with cheap roll-up displays folded, mounted crooked, tied to poles or leaning against the walls because they lack the suitable support. The purchase of quality displays allows you to create stable displays that contribute to a positive image of the advertised brand.